The Escape Game | Google, Amazon, Dinobros | Advergame

Web Game - Advergame
• Platforms: Web - Amazon UK-DE
• Production: Dinobros, Amazon Ads Brand Innovation Lab, Google
• My contribution: 2D game art, character design, character animation, environment design, UI/UX design assistant, game design assitant

Description:
Pixel Escape is an advergame designed to promote the Google Pixel ecosystem (Watch and Buds) through an experiential approach. The game is integrated within the official landing page on Amazon UK and DE and is playable directly from desktop and mobile on July 2025.
The experience is heavily inspired by the game "Monument Valley" and casual point-and-click games, as requested by the client Google.
Co-created and developed with Google, Amazon, and Dinobros, The Escape Game delivers a fast, fun, and frictionless activation that demonstrated how Google’s ecosystem makes life – and escaping – a whole lot easier.

Key Features:
- 3 themed rooms with environmental puzzles and mini-games
- Original soundtrack
- Integration with final reward coupons
- Responsive and localized interface
- Playable directly within Amazon via iframe, with no installation required

Objective:
To engage users in an interactive narrative while showcasing the potential of the Pixel ecosystem through gameplay, allowing them to earn a discount code that can be used directly at checkout.

For this project, I co-directed the game art direction, I made character design, world building, and multiple UI/UX components, ensuring a cohesive and engaging visual experience aligned with Google’s playful yet premium identity.

From designing vibrant, themed environments to crafting intuitive game experience that guided players effortlessly through the puzzles, every visual detail was carefully developed to enhance both immersion and usability.

GAME link or backup link if available: https://www.amazon.co.uk/stores/page/FAB20B80-8DE6-4B90-B931-BF96822119A2?lang=gb

See more on the DInobrosl website: https://www.dinobros.com/project/pixel-escape
Explore my Linktree to learn more about my work: https://linktr.ee/piezaroth