My hypercasual games experience with 404 Gamez

Platforms: Android
Production: 404 Gamez (indie company), 20Tab
My contribution: Art direction, game design lead, 2D-3D art, UI design, visual marketing content

In 2022, I experimented with making games in the hypercasual genre.
This is not a real video game genre, but a very particular business model developed mainly on mobile games.
The quality of these games may seem low compared to other projects in my portfolio, but in reality what matters is the creation process despite the final quality.

These games have an average life of only a few weeks on the market, so it is essential to develop many and very quickly. My team and I were able to develop publishable and playable games in about 2 weeks. This represents a great production milestone! With Gas Farmer we even won an award dedicated to this genre!

As an artist and technician in the video game world, I’m not particularly proud of these products, but as a professional and expert of the gaming market, I can only recognize their importance in the market. The key factor in these products is the marketing process and budget.

The games we developed in 2022 are:
Gas Farmer, a Mario Kart-inspired runner;
Color Outsider, a quiz-inspired puzzle game about color blindness;
Shopping Frenzy, a runner inspired by shopping and top-ranked games in early 2022;
Exo Planet, a modernized Arkanoid-like with a Rick and Morty design style.

Some of these games have remained in the CTR test stage, some have reached the CPI test. These are technical phases of product validation that do not directly concern my duties. In other words, no product has gone gold, but all of them have allowed us to refine the production process and earn money, also thanks to external lenders.

Explore my Linktree to learn more about my work: https://linktr.ee/piezaroth
Ask me if you want to play these games!